Gio Goi
Gio Goi is a British fashion brand created in the 1980s, and relaunched in 2005.
The Gio Goi label has its roots in the Manchester band scene of the late 1980s, which mixed indie rock and dance music. The Donnellys started out selling clothes and memorabillia at clubs and raves in Manchester, notably at The Hacienda.
Gio Goi Kant Jumper - Black...
Hooded Jumper 5 button detail from shoulder to neck Cowl neck Branding on left chest Drawstring to bottom of jumper WAS £55.00 NOW ONLY £45.00 INCLUDING FREE UK DELIVERY!!!
More Info »Gio Goi Jaako Jacket - Winter White...
Full zip jacket Draw string hood Branding to left chest and left shoulder Shell 100% Nylon Lining 100% Polyester WAS £55.00 NOW ONLY £43.00 INCLUDING FREE UK DELIVERY!!!
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Full button fastening Two front pockets with Gio Goi branding to left pocket Two back pockets with Gio Goi branding to right pocket WAS £65.00 NOW ONLY £45.00 INCLUDING FREE UK DELIVERY!!!
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100% Cotton 4 Button and zip fastening Funnel neck Branding on left side of chest Shoulder Epaulette WAS £55.00 NOW ONLY £45.00 INCLUDING FREE UK DELIVERY!!
More Info »Gio Goi Danger Cuff Regular Fit Jean - Bal...
Full button fastening Top front pockets with Gio Goi branding on inner pocket on right Two thigh pockets with button fastening Two back pockets with Gio Goi branding on right pocket Cinched detailing to back Twisted leg with cuff detail WAS £75.00 NOW ONLY £55.00 INCLUDING FREE UK DELIVERY!!
More Info »Gio Goi Kalipa Jumper - Charcoal Marl...
4 Button and zip fastening Funnel neck Branding on left side of chest Shoulder epaulettes 100% Cotton WAS £55.00 NOW ONLY £45.00 INCLUDING FREE DELIVERY!!!
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History of Gio Goi Clothing
After a legal battle with Giorgio Armani over the legality of using "Gio" in its branding , the Donnellys decided to end production.
Gio-Goi relaunched in 2005 after new financial backers were keen to revive the brand. It is now worn by several musicians, including Pete Doherty, Tom Meighan, Liam Gallagher, Amy Winehouse, The Enemy, The Arctic Monkeys, Deadmau5, Plan B (rapper), Lily Allen and Bernard Sumner's new band, Bad Lieutenant.
In their 2007 Spring/Summer range, Gio-Goi collaborated with Pete Doherty to create a range of T-shirts. The line was exclusively available from Selfridges in London on December 7, 2006 for 30 days and was released to selected stores thereafter.
In December 2008, Pentland Group bought a 20% stake in Gio-Goi. Pentland's chief executive Andy Rubin said: "This is a very positive investment in a growing brand which is win-win for both sides. This is a strategic investment for us. We think Gio-Goi has been doing a phenomenal job."
Emporium Fashion supplies many kinds of other brands like Timberland, Gio Goi, Henry Lloyds, Rockport, Lacoste, Voi, Ted Baker, G-Star and Bench










