Lacoste Clothing Brand History

The history of the brand name of  Lacoste actually has foundation in the game of tennis. The brand was founded by René Lacoste, one of the legendary French tennis players in the circuit.

In the year 1927, he and his teammates, who were dubbed as The Musketeers, took the Davis Cup away from the American tennis players for the first time. It was during that tournament when Lacoste made a legendary bet with the Captain of their team.

The captain of the team agreed to buy Lacoste a suitcase that was made of alligator skin if he could win a very important tennis match for the French team. And when he won that important match, he was then dubbed as the Alligator by the media and the press from America. His friend, Robert George, drew a tiny picture of an alligator, which was then embroidered on the blazer that he wore on the tennis courts. This then became the foundation of the huge Lacoste empire in today's fashion industry.

In 1933, both he and André Gillier, who was the owner of the biggest firm manufacturing French knitwear got together and decided to set up their own company. The main product both had in mind was the alligator-embroidered shirt that Lacoste wore during that winning match. By this time, he had already designed a lot of tennis shirts for his personal use, and both wanted to make a profit out of the concept.

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