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Lacoste

Lacoste polo shirts and jumpers as a specific types of clothing from Lacoste. Lacoste is a high end apparel company founded in 1933 and sells high end clothing from polo shirts to jumpers, trainers, shirts and t-shirts. Lacoste is recognised by its green crocodile logo and it is a all time rival with other high end brands such as Armani, Ralph Laurent and Timmy Hilfiger.

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History of Lacoste Polo Shirts

Lacoste began to produce the revolutionary tennis shirts and polo shirts, Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.

Although the company claims this as the first example of a brand name appearing on the outside of an article of clothing, the "Jantzen girl" logo appeared on the outside of Jantzen Knitting Mills' swimsuits as early as 1921. In addition to tennis shirts, Lacoste produced shirts for golf and sailing and also polo shirts, jumpers and t-shirts.

In 1951, the company began to expand as it branched from "tennis white" and introduced color shirts and polo shirts.

In 1952, the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman," influencing the clothing choices of the upper-class. It is still one of the most popular brands in the United States, sporting the "preppy wardrobe".

In 1963, Bernard Lacoste took over the management of the company from his father Rene. Significant company growth was seen under Bernard's management. When he became president, around 300,000 Lacoste products were sold annually, this include such as the Lacoste polo shirts.

The Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s "preppy" wardrobe item, even getting mentioned in Lisa Birnbach's Official Preppy Handbook of 1980. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.

Emporium Fashion supplies many kinds of other brands like Timberland, Gio Goi, Henry Lloyds, Rockport, Lacoste, Voi, Ted Baker, G-Star and Bench